Portfolio 2023 (Website)

Gabriela Otero

Bilingual Content Specialist | Growth Marketer | Storyteller

Get to know me (she/her)

My big purpose is to empower brands and people's storytelling, in hand with visual communication. By creating content that combines functionality and feelings. It is about how confident you feel sharing it and what your audience resonates with that can benefit them, too—making each interaction unforgettable!

Guiding you into new territories and audiences with the right content, it takes courage to expand into a new culture, market, community, and more. But you are not alone; I will help you each step of the way with my curiosity super-power.

Education

BS Music Business ;

Full Sail University

2015 - 2017, Winter Park, Florida, USA

Graduate Diploma Advertising and Marketing Communications;

Humber College

2022-2024, Etobicoke, Ontario, Canada

Skills

Hard Skills

Copywriting
Native English-Spanish communication
Content repurposing
Market research
Branding

Soft Skills

Analytical thinking
Communication
Problem-solving
Creativity
Growth mindset

My work as a Social Media Manager & Strategist

March 2019 - March 2020

@timo_musica

One of the hottest Colombian Latin pop bands

Featured in the official Spotify playlist

Content strategy for a new single release called "Adiós, Adiós."

Some accounts that I previously managed ...

@idiazgranados

@gumivitcolombia

@frozomalt

@vitaminasprocaps

@fitmealspro

Content creation consultancy and training.

English copywriting work

August 2020 - October 2020

October 2020 - December 2020

English copywriting work

I had a wellness & cooking blog

Simple Bright Hand Drawn Remote Learning Study Space

Current Work Experience

February 2021 - present

Copywriter & Content Specialist - i18n team

Work at the Canva's truly local i18n a team along with a skillful team of designers and copywriters lead by the Country Lead.

Contributing to campaigns and squad goals through thorough research, combining data from SEO, template exports, competitor information, etc.

Responsible for investigating, proposing, and writing templates content for Colombian users’ needs.

.Editing / Proof reading / Providing feedback on copywriters

Truly Local EXperience

In 10 months, we have created 3900+ bespoke templates for the Colombian market!

We have worked on 3 main categories:

1. Celebrations (birthdays, weddings, anniversaries and more)

2. Culture (music, sports, fashion, travel, food, theater & film, home/personal)

3. Events (Christmas, Barranquilla Carnaval, Vallenato Festival, Flower Fair and Love & Friendship day)

Doctypes

And have created various document types for digital and print:

- Social media content (Instagram & Facebook posts, stories, Pinterest pins)

- Cards (folded, square, invitations)

- Posters, flyers, brochures

- T-shirts & tote bags

- Album & podcast covers

- Magazine and book covers

- Presentations and video presentations

- Logos

- And many more

Truly Local Celebrations

Truly Local Culture

Truly Local events

Results

Increment of template export by 14% worldwide.
I have been in the Colombian top 10 most used template.
Colombian users are one of the highest rising markets at the moment.
Colombia team won the top 10 2021 User's Choice Award.

June 2022

English Copywriting work

Caption

Afternoon tea doesn't have to be as fancy as you think. You can arrange fun food pairings with aromatic teas to have a lovely time. Remember:

1. Black Tea: with hearty and salty snacks.

2. Green tea: fresh and lighter meals.

3. Chai: Mix and max spices that blend well with sweet or savory pastries.

4. White tea: Delicate and less sweet desserts.

June 2022

English Copywriting work

Caption

Share your ideas,

Share your feelings,

Share conversation,

Cultivate meaningful connections.

Life is too precious to be all by yourself.

As a black female owned brand

Roe v. Wade context

July 2022

English Copywriting work

Caption:

Our bodies' autonomy deserves to be treated with dignity and kindness. And our history deserves to be learned. We must continue fighting to be liberated from the systems of oppression that have kept us down for years, decades, and centuries.

We are worthy of getting the care that we need.

We are worthy of having the right to choose.

We are worthy of having easy access to contraception.

We are worthy of deserving reproductive rights.

Continuing to spread our stories of relisence and shared struggle to aim a collective liberation. All of this should be part of history.

#reproductivejustice #roevwade #supremecourt #reproductiverights #blackwomen #bipocwomen #healthcare #womenofcolor

English Copywriting work

Roe v. Wade context

July 2022

Caption

Our reproductive rights are on a thin line, but we still have options for our bodies' autonomy and safety. Moreover, these resources are always accessible to those who may need them.

The actions of Roe V. Wade affect BIPOC people, those with low incomes, the disabled community, the LGBTQ+ community, immigrant communities, young people, and other marginalized communities at a dangerously massive rate. ⁠

We need to stand together by SUPPORTING, SHARING, DONATING, AND AMPLIFYING ⁠local clinics & organizations that are defending our reproductive rights.

#abortionrights #abortionishealthcare #abortionresources #prochoice #roevwade #reproductiverights #reproductivejustice #reproductivefreedom